Emailvision Appoints Michael Thompson Vice President of User Experience
Added senior leadership role demonstrates key area of focus for the rapidly-growing online relationship marketing company
NEW YORK – Emailvision, the international leader in software as a service (SaaS) for online relationship marketing, today announced that Michael Thompson has joined the company as Vice President of User Experience. A seasoned expert in user-centered design, Michael will lead the development of innovative solutions that are designed to ensure the highest client satisfaction with Emailvision’s software solutions. This newly-created position represents the company’s commitment to placing usability at the forefront of Emailvision’s overall value proposition and is the first of several strategic hires planned for the Product Organization in 2012.
Michael brings over 20 years of experience in the field of technology with roles at industry leading companies such as Apple, Business Objects and SAP. With product expertise in the areas of enterprise software, consumer hardware, mobile and telecommunications development, Michael brings a wealth of ‘UX’ design and development experience to Emailvision. His added language fluency in English, French and Spanish also enables him to engage with Emailvision clients in multiple markets around the world.
As Vice President of User Experience at Emailvision, Michael will champion a user-centered approach, making this a fundamental part of the product development process. Michael will lead Emailvision’s user experience team and together, they will develop and implement best practices and protocols that continuously improve product usability and client experience.
“User Experience is more than just usability testing and use of the latest front-end technologies. It is a design philosophy puts the customer at the heart of the solution,” commented Michael. “Our strategy will involve end-users in our product design decisions wherever and whenever possible to ensure we fully understand their explicit requirements, as well as those they can neither articulate nor envision.”
“Emailvision is dedicated to building software that makes our customers successful. The users of Campaign Commander need robust software that powers their online marketing programs, but is also enjoyable to use,” stated Senior Vice-President and Chief Product Officer Charles Wells. “Michael’s vast career experience in product development, user-experience, market research, marketing communications and project administration enables him to embed UX in every part of our development organization. This is essential as we want this ethos about user experience to permeate all parts of our product organization.”
To learn more about Emailvision’s user experience initiatives and engage with thought leaders including as Michael Thompson, please visit the Emailvision blog at blog.emailvision.com.
Emailvision powers smart email, mobile and social marketing with built-in customer intelligence. The Emailvision mission is to provide excellence in software and services for online relationship marketing. With offices and client service teams in 19 countries, Emailvision delivers 500,000 campaigns every month on behalf of over 3,000 clients worldwide. This unprecedented quality of service is driven by 12 years of research and development and by Emailvision’s 600+ passionate employees. The company is privately owned by Francisco Partners.